Introduction of Sport Direct 24 Policy

Sport Direct 24 ("we," "us," or "our") respects the privacy of all users of our website, located at https://sportdirect24.com/ (the "Site"). This Privacy Policy describes the types of information we collect through the Site and how we use that information.

This Privacy Notice explains:

• Why we collect information about you ("users," "you," or "your").
• The types of information we collect.
• How we use that information.

This Privacy Notice applies to any information collected through any platform on https://sportdirect24.com/ that displays this notice or a link to it.

Additional Information for EEA, Switzerland, and UK Users:

If you are located in the European Economic Area (EEA), Switzerland, or the UK, you can find additional information about your privacy rights in the Annex to this Privacy Notice.

What Our Privacy Policy Doesn't Cover:

This Privacy Policy does not apply to information we collect through other means, such as offline methods. It does not apply to websites maintained by other companies or organizations, even if we link to them or they link to us. We are not responsible for the privacy practices of third-party websites.

1. Information We Collect

   We collect information about users in two ways:

   • Information You Provide: This includes data you give us directly when you:

     • Subscribe to newsletters or other content.
     • Create an account or register for any of our services.
     • Create a profile.
     • Use an interactive feature.
     • Interact with our chatbots or other interactive content.
     • Submit content or post a comment.
     • Send us an email, pitch, or request for information.

   • Information We Collect Automatically: We collect data about your interactions with the Site using cookies and similar technologies. This may include:

     • Device IDs or unique identifiers.
     • Location data.
     • Device and software characteristics (type and configuration).
     • Connection information.
     • Statistics on page views, referral URLs, ad data, website and app navigation.
     • IP address and standard web log information.
     • Language choices.
     • Details of third-party digital properties that referred you to the Site.
     • Information about user behavior on the Site (content viewed, frequency, times).

2. How We Use Your Information

   We use the information we collect for three main purposes:

   • Operate and Improve the Site: We use your data to administer the Site, provide requested services, personalize your experience, and improve the content based on user trends and patterns.
   • Marketing and Advertising: We may use your information to send marketing communications (with your consent where required) and show you relevant advertising tailored to your interests.
   • Legal and Regulatory Compliance: We may use your data to comply with legal or regulatory requirements, prevent fraud, and enforce our terms.

3. Cookies

   We use cookies and similar technologies to collect information about your use of the Site. These technologies allow the Site to "remember" you and improve your browsing experience.

   The types of cookies we use include:

   • Strictly Necessary Cookies: Essential for secure navigation and requested services.
   • Functionality Cookies: Enhance functionality by storing user preferences.
   • Performance Cookies: Improve performance by helping pages load faster.
   • Analytics Cookies: Used to analyze user behavior and improve the Site (e.g., Google Analytics).
   • Targeting/Advertising Cookies: Used to deliver relevant advertising based on your interests (with your consent where required).

   You can manage your cookie preferences through your browser settings. Disabling cookies may affect your experience on the Site.

   We use cookies for the following purposes:

   • To understand how you use the Site and to improve your experience.
   • To remember your preferences so that you don't have to re-enter them each time you visit the Site.
   • To personalize your experience on the Site.

   The specific types of cookies we use and the information they collect may change over time. You can find more information about the cookies we use and how to control them in your browser settings.

4. Anonymous Identifiers

   We may use anonymized information about your use of the Site for statistical purposes and to improve our services. This information is never connected to any personally identifiable information (PII).

5. Disclosure of User Information

   We may share your information with:

   • Members of the Sport Direct 24 group for business administration purposes.
   • Third-party partners, such as:
     • Service providers who help us operate the Site.
     • Advertisers and advertising networks.
     • Analytics and search engine providers.
     • Business partners in connection with the sale or integration of the Site.
     • Law enforcement agencies or other authorities as required by law.

   We will only share your information with third parties in accordance with this Privacy Policy and applicable laws.

6. Your Choices

   You can opt out of receiving marketing communications from us by following the unsubscribe link in our emails or contacting us at [email protected]. You can also manage your cookie preferences through your browser settings.

7. Security

   We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no security measures are perfect.

8. International Data Transfers

   Your information may be transferred to and processed in countries other than your own to provide the services and operate the Site. We will ensure adequate protection of your information as required by applicable laws.

9. Children's Privacy

   Our Site is not directed towards children. We do not knowingly collect information from children under the age of 13.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page.